Your Logo Design and Branding Should Never Cost Less Than $200
— Here’s Why —
Logo Design Requires a Lot of Work
Although it might look like my work is nothing but fun, it’s serious business it’s not play. I went to school to learn composition and layout. When I went to school there was no computer graphics so, I’ve taught myself to use the tools I use to make your design seamless. I’ve been using tools such as Photoshop, Illustrator, InDesign, Acrobat and Animate (formerly Flash) since their inception. I commit my time to learning, marketing myself, attending meetings and tons of research. Being a self-taught designer is the exception, not the rule. Most designers learned to use the tools in school.
My personal designer logo, pictured above, is MC Escher like by design. It took a long time to create and I would charge $1000 to create a custom design such as this.
BOTTOM LINE: I’m a pro and take my work seriously.
My Hardware and Software Are By No Means Free
The computer equipment and software I use costs plenty of money.
I use a high-end desktop computer to create logos for which I paid $800 not including maintenance. The software package (Adobe Creative Cloud) costs $599.88 a year to maintain. I couldn’t possibly create beautiful logos for under $200.
My 4MediaGraphics business logo is a logo-type design with embellishments. It required thought and typeface research along with the aforementioned composition and layout skills. This type of design doesn’t come out of a box. Therefore, I would charge $200 to custom design a logo such as this. If you want to save money and don’t mind generic, I have pre-made brands and logo design which you can view here.
BOTTOM LINE: Maintaining this business isn’t cheap.
Creating a Logo Takes More Than a Snap of the Finger
Logo design is a process. This is because I have to have an initial meeting with the client. I must learn about the client’s business. Researching the client’s business is imperative. The client’s competition must be considered. Therefore, I must do what is necessary to make them stand out above and beyond that competition. Then I have to go to the drawing board to come up with comps which requires research, research and more research. I have to consider branding and color palettes. I then do roughs and sketches and refine those to come up with the final output. Then I present that output to the client for feedback. Quite often that feedback sends me back to the drawing board to do revisions. I always make sure I get to yes. Therefore, I’ll keep up with the design work until my client is happy with the final product.
The above logo was a mixture of hand-drawn and computer generated. Although I don’t eat meat, I created this for a BBQ company. The pay for this project was $500.
In a nutshell, this is the process: I start by creating the drawing in Adobe Animate or Adobe Illustrator. I then bring it into Photoshop to create the type and shadowing.
BOTTOM LINE: Getting to yes requires a lot of work.
Good Logo Design is Time Intensive
For the most part, I spend anywhere from 10-30 hours on every logo design. I have to research a good typeface for the project and colors and branding must be decided on. As illustrated above I have to spend time with the client in order to get to yes. It would simply be impossible to custom design a logo such as this one for a mere $35. If a designer is charging you anything less than $200 for a design such as this they are definitely withholding on the process it takes to create a good logo.
I designed this logo for a motorcycle club in Hollis Queens, NY, the town where Run DMC went to school. The logo pictured here required a lot of thought. It also required time to research about Run DMC in Hollis Queens, NY. To do what it takes to create a logo such as this, the cost is $650.
BOTTOM LINE: Logos take time, research and thought to create.
I’ve Been Designing Since 1992
I didn’t just start this yesterday, I’ve been doing graphic design since 1992 where I learned my craft working for MTV Networks. Yes, I’ve been around the block once or twice and I’ve learned my craft well. That type of experience shows professionalism. I’ve learned the right questions to ask and inherently know what a client wants based on an initial meeting. I feel that people with well over 20 years experience deserves to be compensated accordingly.
This logo was designed for an Interior Designer and Home-Stager. It’s mostly logo-type with a sputnik like object to the side. It took much research and client approval to come up with the typeface and side design. This logo was $250.
BOTTOM LINE: You should expect to pay for experience.
Your Logo and Branding Makes the First Impression of Your Corporate Identity
Your company’s branding, website, colors and business card are all dependent upon your logo. You wouldn’t know companies such as Starbucks, Verizon, or Google without their branding. You inherently know these companies by their logos, branding, colors and corporate identity. A great logo makes a great first impression, so it’s wise to spend the money on great branding. Believe me, this is not the place to save a buck. Craft a logo to make a lasting impression and it will identify your business for years to come.
This logo was created for a company concerned with teaching people not to let their cars idle for too long in order to save the environment. This logo design was a $250 job.
BOTTOM LINE: This is not the place to save a buck.
It seems obvious that there are many reasons why your start-up business will benefit from having a professional logo. Or your existing business can use a re-branding. So, what are you waiting for? Let’s start creating your logo or branding TODAY! Book an appointment for a FREE 30 minute consultation to discuss your needs or email me now to get started.
Click here to see more of my logo design work.