Using WordPress, WooCommerce and PayPal to build an online store

Does your business need an online store? If you sell wares retail or not you know the answer and it’s yes, it does.

  • Want to keep up with the Jones’s?
  • Isn’t it about time you have an online shopping presence?
  • WordPress Now Powers 26% of the Web.
  • PayPal has 197 million active customer accounts.
  • WooCommerce now powers “30% of all online stores.
  • Isn’t it about time you open your online store?

Here’s why you should use WooCommerce with PayPal and WordPress to build your online store.

You don’t have to compete with Amazon, Wayfair or Target to have an online store. All you need is a shop where people buy your products. Today you can sell just about anything online from eBooks to jewelry. With WordPress people can leave reviews and comments and your site can have a blog. WordPress and blogs give your site an edge over the competitors by putting you higher in SEO (Search Engine Optimization) and, therefore, ranking higher in a search which will make it easier for people to find your online store.

In my role as a web designer I work with many people who want to have an online presence to represent their business. Business owners want to have a shop that works on the computer and mobile devices such as smart phones and tablets. Having an online store can alter your business and it can alter your businesses bottom line by giving you access to another, more modern way to display your wares. Whether you have a brick and mortar store or you just want to expand your business to sell your products online, using WordPress with WooCommerce can make it easy to do just that.

Best of all, you can use WooCommerce with PayPal. PayPal is the oldest and most trusted gateway for online transactions. Using PayPal will allow your customers to pay by credit card or through their PayPal account if they choose to do so.

WordPress uses add-ons called plugins. WooCommerce is the most popular eCommerce plugin for WordPress and it’s easy to use. In fact, WooCommerce is THE most downloaded plugin for WordPress boasting over 28,000,000 downloads, where most popular plugins have 20-30,000 downloads. Out of the box WooCommerce is very powerful and FREE but it also has a multitude of “extensions”. The extensions are not free but they are very reasonably priced.

There is a good reason for WooCommerce’s popularity, EASE OF USE. It can be installed with the click of a mouse which guides you through an easy setup wizard. Your store can be up and running in no time.

It is compatible with most themes for WordPress. You can pick a theme that you like for look and feel and, most likely, it will work with WooCommerce. Once your web developer has installed WordPress and WooCommerce with PayPal you can take over and make changes easily.

It is also responsive meaning that it will change its look based on the device it’s being viewed on whether it be computer, tablet or smart phone.

WooCommerce works with most WordPress themes and is automatically setup upon install. Once WooCommerce is installed you get pages for Shop, Account, Cart and Checkout automatically, making it easy for your web developer to create a shopping site without a lot of coding. You’ll still need your web developer to customize the site to your liking.

WooCommerce creates an interface that’s easier to use than the afore-mentioned large sites, Amazon, Wayfair and Target, keeping your customers satisfied. They experience a user interface that’s easy to get around and it’s highly intuitive. Unlike those other sites your users do not have to create an account to shop although they can create an account to make it easier to keep track of items they’ve purchased on your site.

As always if you’re in need of a website or logo please contact me.